With the continuous maturity of technology and market, the current outdoor advertising industry is also evolving. Data show that global outdoor advertising revenue has increased annually in the past nine years (2010-2018), with a compound annual growth rate of 4.1%, reaching $31 billion by 2018.

     This shows that outdoor advertising is still a popular choice for advertisers. In recent years, the growing outdoor advertising market has also led to the growth of outdoor LED display large screen. Imagine, outdoor LED advertising screen, whether it is dynamic effect or large display area, shocking can be imagined. Especially with the development of technology, outdoor LED advertising has more new experience.

     With the advent of the digital age, the uniqueness of outdoor LED display in audio-visual technology has also begun to glow with different vitality.

     1. High definition of outdoor LED display screen. With the maturity and development of technology, small spacing indoors all want to be outdoors, which opens up the era of outdoor LED display in high definition. Especially with the increasing demand of end users for display effect, and the continuous development of 4K and 8K, small spacing outdoor LED is more and more popular in the market.

     2. Intelligent outdoor LED display. With the integration of Internet technology and LED display, outdoor LED display has basically realized regional and national networking. At the same time, outdoor LED display can interact with social media such as micro-blog and micro-messaging, as well as innovative applications such as positioning, face recognition, 3D and VR. Outdoor LED large-screen media is developing towards networking, digitalization and information platform intelligence, which also brings greater market blue sea and innovation development space to the outdoor LED display industry.

     Third, outdoor LED display service upgrade. In 2019, with the rapid development of outdoor LED display, the competition among major manufacturers is becoming more and more fierce. In addition to competing in quality, brand, performance and other aspects, the improvement of service has become an important aspect to open the distance between screen enterprises. With the gradual maturity of the terminal market, whoever can take the lead and make a good reputation in the market of after-sales service of LED display screen as early as possible will have the opportunity to lead a new round of market demand.

　　

     At present, the acceleration of local cultural construction in cities around the world has also brought new vitality to outdoor LED display, especially to innovative outdoor LED display products, but there are also some challenges: for example, the "standardization" of outdoor LED display needs to be put on the agenda as soon as possible; how to effectively solve the problem of light pollution of outdoor display; and how to further. Ensure the quality of outdoor display project, make outdoor LED display safer, etc. LED screen enterprises need to constantly optimize themselves to promote the healthy development of outdoor LED display industry.

     At the same time, the market of first and second-tier cities'LED display screen is becoming more and more saturated. With the acceleration of infrastructure construction in third and fourth-tier cities, the demand for outdoor LED display screen in third and fourth-tier cities will continue to increase. So-called "adapting measures to local conditions", different markets need different ways of expansion. The enterprises of LED display screen should be based on third and fourth-tier cities. The specific needs of the market for product planning, research and development, formulation of appropriate market strategies, in order to better find their own way in the sinking market.

Source: Huicong LED screen